If you hadn’t heard, LeBron James and Nike put out a new commercial on the eve of the start of the NBA season. Watch it above. Soak it in. Formulate your opinion.
I love Jason Whitlock’s column on The Commercial. My favorite part:
“Any action, no matter how irresponsible, selfish or disrespectful, can be rationalized by “I’m being who I want to be, not who you want me to be.”” Continue reading
NBA Jam is back and I’m on fire!
I’ve had the new game for about a week and it’s great. The nostalgia factor is way high. Jam has always been my favorite sports video game because of its simplicity. Two on two. Dunks. Defense. The new version has everything I loved about the original (and T.E.), just brought to the next level of 2010. The players are all current stars, the dunks are bigger, arenas are accurate and there are some new features like alley-oops that are very diesel. Continue reading
So LeBron James is going to Miami to join Dwayne Wade and Chris Bosh on the Heat. I’m a little surprised, but then I’m not. It’s shocking that he’s abandoning his home state and team, essentially becoming a pariah in Ohio. I don’t know how he’ll ever be able to return “home.” If I was a Cavs fan, I would riot outside his mansion in Akron. But take another step back and look at the big picture here.
This is LeBron James we’re talking about. I predicted back in May that James would be leaving the Cavs based on his performance in the 2010 playoffs. Everything leading up to this free agency period supported my claims that he was an egotistical pre-madonna more concerned with his money and “brand” than winning championships. The whole Decision ESPN special was an abortion. Hype beyond hype. A terrible precedent set by a selfish athlete and a pandering television network. None of this should be a surprise to us knowing James’ track record.
The one change in LeBron’s destiny may be that he now has the opportunity to win. As he said, this was his main motivation in joining Miami. It’s easy to argue that Miami is now the favorite to win the Eastern Conference. James, Wade and Bosh are a great combination on paper and in an All-Star game, but can they put their egos aside and form a winning team? Can the Heat surround the new big three with enough roll players? If the Heat don’t meet expectations will Pat Riley assume the role of coach? Will ESPN carry every single Heat game in prime time? If they do win, does it lessen LeBron’s legacy because he now has superior talent around him? Continue reading
I’m not going to rip LeBron for his performance in this past playoff series with the Celtics. It was odd and disappointing, but everyone else seems to have covered that already. It’s clear though, that in studying LeBron over the past several weeks, he’s gone. I firmly believe he will not play for the Cleveland Cavaliers next season. I don’t know or really care where he’ll play–New York, Chicago, Miami–but I highly doubt it will be in his home state.
You see, it’s not about the money. By rule, Cleveland is the franchise that can offer him the biggest contract. It’s about LeBron, his ego and whatever legacy he’s trying to build. He said it. “Global Icon.” That’s James’ life goal. He’s more concerned about jet-setting with Jay-Z, establishing his ‘brand’ and looking cool than winning basketball games. Basketball is his conduit. And that’s fine. But the only problem with that, is for it to work, you have to win. Continue reading